Perhaps surprisingly, a CRM is the most strategic and exciting tool you have ever seen in business. Building a CRM means building the platform that all the world's companies will use to deploy data-driven strategies that make them smarter and more effective.

This century's most important companies will be climate-conscious, AI-enabled and interplanetary, among other things. But how will decarbonization platforms commercialize? How will new AI companies onboard their enterprise customers? How will rocket fuel or green steel be packaged and sold? All of the resulting strategies end up in a CRM, because it's where you can truly operationalize them.

Building this kind of platform wasn’t possible some years ago. But as data matures, and with falling compute costs, processing vast amounts of time-series data is now commercially viable. Simultaneously, the growth of WorkOS tools has brought consumer experiences to enterprise tooling. The present moment poses a generational opportunity to create something incredibly impactful to modern business, by combining these pieces in thoughtful and creative ways.

This is what Planhat is building. Part data platform, part workflow platform, with the power of the former and intuitive experience of the latter. Today, thousands of teams worldwide - from early-stage startups to public companies - use Planhat to manage their business. Planhat helps them solve some of their toughest customer-facing challenges, while empowering them to focus on what they do best: delivering exceptional experiences.