Niklas Skog

On product

If there is one thing to know about how we build software at Planhat, it’s a relentless focus on bridging the powerful and complex with the accessible and collaborative.


Typically, when you buy enterprise software you have to choose. Do you want countless data integrations, a multi-dimensional data model, advanced permissions and access control, executive-level reporting and complex workflow automation? Or do you want a beautiful application where your teams easily collaborate, chat and communicate, share documents, and keep an eye on their joint goals, tasks, calendars, and emails?


Everything we do at Planhat is about removing this need to choose – to combine Collaboration and Context, because they make each other stronger.

“Planhat is all about removing this need to choose”

We think the future of software belongs with organizations who manage to build unifying capabilities – whether it’s in unifying data, actions, and collaboration or in unifying go-to-market teams – in a single platform. Planhat aims to perform both these functions: unifying GTM tools and GTM teams, across the entire customer lifecycle.


This is the future we’ve been building for since 2015, through 6 early years of bootstrapped, all-engineering growth and – now a decade on – a future we’re still building for today.


At its core, this intersection is hard because it requires us to crack the product mechanism through which enterprise complexity becomes individual focus and effectiveness. It’s hard from an engineering point of view (read more here and here), it’s hard from a product point of view (explore here), and it’s hard from a design point of view.

“less building specific features, more crafting a scalable system architecture of building blocks”

Culturally, we think you only get there by having a relentless focus on execution and scalability. This means its less about following trends and more about working towards a long-term, differentiated vision; less building specific features, more crafting a scalable system architecture of building blocks; less marketing, more product. Practically, this also means consciously prioritising long-term capabilities over short-term commercial profit.


We’ll never be incremental or short-term in what we aim for.

“CRM means shaping the way that organisations collaborate, act and build”

To us, the world of CRM, WorkOS, and enterprise software is one that often seems niche and boring to outsiders but – to us – is an eternal creative playground. In the end, we’re crafting a system that will ultimately be where every company in the world operationalises their commercial strategy. For this reason, building a CRM – in whichever form – means shaping the way that organisations collaborate, act and build – and therefore shaping the future they usher in with them.


More than a decade on, we’re still in love with it – and we love thinking ambitiously about what Planhat can be.

Niklas Skog

Chief Technology Officer & Co-Founder

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